Playboy campaign
Established 1953

Legacy, made
wearable.

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The Summer Issue
A man wearing a white Playboy t-shirt with maroon collegiate lettering, against a grey studio background.
The Icon Collection

Men’s Tees

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Women’s Tees
The Icon Collection

Women’s Tees

Shop Women’s Tees

The essentials

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A woman modeling a white short-sleeve graphic T-shirt with a large red Playboy bunny logo and blue Japanese text on the front, paired with black denim shorts, against a plain gray studio background.
Playboy Japanese Rabbit Head T-Shirt
$52.00
3 colors · S–XXL
A man wearing a black v-neck t-shirt with white trim and white text that reads 'THE WORLD IS YOUR PLAYGROUND' and 'PLAYBOY' underneath, against a solid gray studio background.
Playboy World Play Jersey
$39.00
3 colors · S–XXL
A woman modeling a white Playboy World Tournament 53 graphic t-shirt with red and navy blue details, paired with black shorts, against a solid gray studio background.
Playboy World Tournament Jersey
$39.00
3 colors · S–XXL
A man wearing a white short-sleeve t-shirt with a red distressed graphic print that reads 'PLAYBOY', Japanese characters, 'TOKYO', and 'BUNNY BUSINESS'.
Playboy Tokyo Tee
$51.00
2 colors · S–XXL
Playboy x JGC Petite Love Bunny Sweatshirt
Playboy x JGC Petite Love Bunny Sweatshirt
$93.00
S–XXL
A man wearing a black washed sweatshirt with a white PLAYBOY logo and bunny graphic on the chest, paired with dark jeans, against a solid gray studio background.
Playboy Masthead Sweatshirt
$93.00
2 colors · S–XXL
Free shippingOrders over $75
Easy returns30 days, no fuss
AuthenticOfficial Playboy
Women’s Tees
The Icon Collection

Women’s Tees

Shop Women’s Tees
Signature Costumes · Since 1960
Signature Costumes · Since 1960
Signature Costumes · Since 1960
Signature Costumes · Since 1960

The most famous
silhouette in nightlife.

Shop costumes — 12 Styles
Swim · From the Archive
Swim · From the Archive

Iconic Swimwear.

Shop swim — new for summer
Magazine Covers Essentials
EW 2016
EW 2016
Jazz
Jazz
March 1974
March 1974
December 2015
December 2015
February 1978
February 1978
February 1971
February 1971
November 1967
November 1967
November 1966
November 1966
Mia Malkova
Mia Malkova
Collectibles
Collectibles

Playboy × Zippo

Shop lighters
Playboy Dec 1988 Cover Zippo Lighter
Playboy Dec 1988 Cover Zippo Lighter
$35.00
one size
Playboy Lucky Spin Zippo Lighter
Playboy Lucky Spin Zippo Lighter
$41.00
one size
Playboy Tails You Win Zippo Lighter
Playboy Tails You Win Zippo Lighter
$35.00
one size
Playboy Dec 2013 Cover Zippo Lighter
Playboy June 2013 Cover Zippo Lighter
$35.00
one size
Outerwear
Outerwear

Jackets,
revisited.

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Lingerie
Lingerie

After hours.

Shop lingerie — After hours
The Playground Drop
The Playground Drop

The world is your
playground.

Shop MenShop Women

More than a logo.
A cultural icon.

Est. 1953 — Seven decades of art, fashion & rebellion
Authentic Playboy
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Official Playboy Apparel & Lifestyle

Discover the official Playboy collection featuring iconic apparel, accessories, and lifestyle essentials inspired by decades of culture and style. Shop premium hoodies, graphic tees, hats, and exclusive collaborations designed for those who appreciate bold fashion and timeless influence. From everyday streetwear to statement pieces, Playboy blends heritage, luxury, and modern design. Explore new arrivals, limited releases, and authentic merchandise that celebrates individuality, confidence, and the legendary Playboy lifestyle.