What's New at Playboy Shop
The Playboy new arrivals collection is the fastest way to stay current with the latest drops across men's, women's, and collab categories. From limited edition seasonal pieces to fresh everyday styles, new inventory lands here first.
New Graphic Tees & Hoodies
The latest graphic tees include vintage-inspired cover prints, bold bunny logos, and collab-exclusive artwork. New hoodies feature premium fleece construction with screen-printed and chenille graphics. Shop styles from the core Playboy line and exclusive collabs like Playboy x JGC.
New Lingerie & Lounge
Fresh lingerie arrivals include strappy teddies, two-piece sets, and lounge sets in bold colorways. Recent drops feature the Sporty Bunny and Bling Bunny lounge sets alongside new intimates with iconic Playboy branding.
New Collab Styles
Playboy collaboration arrivals include new pieces from Playboy x JGC and Playboy x PSD. Shop collab-exclusive tees, sweatshirts, briefs, and sports bras featuring co-branded artwork you won't find in the core collection. Browse all Playboy collabs.
New Underwear & Accessories
New men's underwear includes boxer briefs, briefs, and jockstraps with modal construction and logo waistbands. Shop new arrivals in men's accessories and women's accessories to complete your look.
Shop All New Arrivals
All items are officially licensed by Playboy. New styles drop regularly — bookmark this page and check back often. Free domestic shipping on orders $100+.